Here are some takeaway for SEO Best Practices that can help to boost your site performance.
What is Off Page SEO? Best practice refers to an approach to working which is considered superior to others in achieving a superior result for a site. When discussing Off Page SEO it conjures up images of word-spinning, page name length, and domain authority thresholds. To the reader, it might mean something entirely different.
The purpose behind best practices or off page SEO is to enhance search engine visibility and ranking. It means getting better organic traffic to your website. In other words, it is all about getting more “clicks”, or visits, to your website from search queries. It does not mean you are providing the search engine with text. It just means optimizing your web pages in such a way so as to rank better.
The best practice is to have relevant keywords in your Meta tag, title, and domain name (domain name). Having the relevant keywords in the title, headers, and alt tags of each web page increases the chances of the search engines finding the keywords that you are trying to optimize. Having relevant keywords in your meta tags and title tags of each page reduces the repetition of keywords. Each page of your website must have unique content. Each page must contain keywords, as well, in order for the search engines to assign your pages unique rankings.
Another Off Page SEO best practice is to ensure keyword density throughout your web pages. The higher the keyword density is throughout the text of the page, the higher the page will be assigned a high ranking by the search engines. Keyword stuffing is frowned upon by the search engines and can result in a loss of ranking points. Also, ensure that you are using the keywords as many times as possible throughout the article, not just in the author’s resource box. The author’s resource box is not considered a place to insert your links, so do not stuff it there!
The third off page SEO best practice is to make use of social media when possible. There are several ways to optimize social media in order to increase the rankings of your SEO. Blogging, linking to various groups on Facebook, Twitter, and LinkedIn, and submitting your URL to directories are some of the many ways to get your URL optimized. There are also several bookmarking sites that allow you to submit your URL for free. These bookmarking sites, especially ones that have a good reputation, are often picked up by the search engines, which can boost your SEO ranking as well.
The fourth SEO best practice is to use URL rewriting tools in order to alter the way that your URL’s are viewed by the search engines. Some of these tools will allow you to see how a URL might be viewed on different web pages. There are several popular tools such as Google Analytics that allow you to view how each of your URL’s are being looked at by search engines. Using a URL remover tool can improve the way that you can view and change your URL’s when necessary. In addition, these tools may also allow you to view how many people click through from your link after reading your article.