What is SEO strategy? SEO strategy, or Search Engine Optimization strategy as it is also known, is a comprehensive strategy to increase a sites ranking on the search engines in order to capture increased organic traffic from the organic search results. Simply put, SEO is all about delivering real value and relevance to potential customers. In fact, a recent report by Forrester Research revealed that users sourced via SEO were much more engaged and loyal. The report goes on to state that these users generated 25% more revenue for their business.
The two most critical factors in assessing SEO strategy are the on-page and off-page elements of the website. Each section or feature of the site needs to be optimized in order for targeted traffic to find the information they need. The on-page strategy deals with the written content, images and videos that make up the website. Off-page SEO strategies to deal with the links and domains used to reach a specific site.
The next component to an effective SEO strategy has to do with user experience and digital marketing strategy. A voice search strategy focuses on delivering value using digital channels. Voice Search encompasses elements such as call-to-action, voice analytics, mapping and navigation, as well as segmentation. Digital marketing strategy encompasses elements such as content strategy, email marketing strategy, social media marketing strategy, and pay-per-click strategies.
Once SEO strategy has been defined and analyzed, it’s time to determine if the goals of the strategy can be met with an organic strategy or if it will require a more controlled approach such as an SEO management service. Organic SEO is the process of optimizing a site without the use of link farms, reciprocal linking or employing pay-per-click advertising. Organic SEO requires less investment and is highly focused. However, it may take longer to realize ROI and generate noticeable market share. Managed services are able to better manage and optimize the campaigns with the use of SEO software, link farms, and pay-per-click advertising.
There are two different types of SEO – ethical and unethical SEO. Ethical SEO incorporates keywords that are relevant to the business field and content optimization in order for the website to achieve a high ranking on the results pages. An unethical SEO method includes spamdexing, black hat SEO techniques, keyword stuffing and various other techniques that do not contribute to the rankings of legitimate websites. Therefore, SEO techniques are always being considered by internet businesses in terms of the ethical and the unethical side of things.
SEO can be implemented with a variety of SEO techniques including on-page and off-page-search engines optimization, link building, keyword strategy, meta tags, alt image strategy and so forth. Each of the above SEO strategies plays an important role in driving traffic to the website. Therefore, SEO is always being improved upon in order for businesses to rank well with the major search engines such as Google, Yahoo, and Bing.