Technical SEO That You Need to Know About
What is technical SEO? Technical SEO covers the nuts and bolts of a site; keyword density, meta-tag management, proper structuring, tags, proper coding and content, as well as site speed. Essentially, technical SEO is all that but the actual website content and back links. It also includes writing search engine spider scripts, indexing of existing web pages, crawling the major search engines, testing for broken links, etc.
Google has made some amazing strides in their quest to index the Internet. We are just at the beginning of the strides, with Google’s Panda and Google Penguin updates, to name a couple. Google wants to be the best search engine available to the user experience on the Internet. As such, they have created several tools including Google’s own internal tools as well as third-party tools that the user can access through their main site.
Google’s pagespeed tool is an interesting program to keep an eye on. It shows you how much time a webpage is taking to load in Google Chrome. This includes information about the number of external links on that page and the actual duration of the actual loading of that page. You will also discover other details regarding the webpage such as the total number of kilobytes transferred during the transfer of the page and the actual size of the file that was downloaded.
Google’s page-speed tool also shows you how you might want to optimize your site for faster download speeds. Here, you will discover things such as minify CSS files, compress images, and decompress images. If you have some flash objects or audio that is fairly large, then you may want to consider optimizing for those as well. You will be able to compress all of these via the settings in the “view files on the internet” area.
The final thing that you should know about is the Google page cache. What this does is tell you what portion of the web page is located on the server and how recent it is. There are a few reasons why you might want to access this setting, which begins with Google’s statement that they want to “ensure that you always have the latest and greatest content on your site.” In other words, the more recent the content, the better off you will be. This will ensure that Google will index your pages and your site more often and will ensure that the pages load faster.
In closing, you should know that there are a couple of different technical aspects to consider whenever you are optimizing a website. The first is how dynamic you want your site to be and the second is how user experience you are going for. By researching these topics, you can better understand what Google’s thoughts are and how they can improve your bottom line. When it comes to using Google in particular, there are two main things to remember: dynamic or static? If you are a dynamic person then you might want to go with a static site but if you are looking for a user experience then you will definitely want to opt for a dynamic one.