Website SEO – Web Design Matters
Website SEO is the method of enhancing the volume and quality of site traffic to a website, usually from search engines like Google, Yahoo!, and Bing. SEO targets un-paid visitors instead of paid visitors or direct traffic. This type of marketing is a non-reciprocal relationship; you cannot demand the world for your website, in the same way that you can demand the world for your products or services. It is only through traffic exchange that two parties mutually benefit from each other’s presence. And that is where we come in.
Website SEO consists of many factors like, writing effective and relevant content, optimizing your site for various search engines, maintaining a constant contact account with your visitors, writing frequent but relevant blog posts, making your website easily accessible from a search result page and many more. These are done by making your website search friendly, using correct spelling and grammar, having relevant keywords in your titles and meta tags, arranging your web pages in a logical order, and last but not least, making sure that all links in your website are working. These steps are taken in order to increase your rankings in the search results.
When it comes to designing and creating a website that will help in increasing your rankings, there are many important factors to consider. For example, website SEO can be affected by your web design, your web page’s layout, your choice of web hosting providers, the theme you choose and many more. All these factors have a great impact on how visitors perceive your site and on the result you get after they visit your site.
In the first place, website SEO is related to search engines and their algorithms. You should know how they work. Search engines use ‘spiders’ to crawl the internet and find links to websites and index them based on certain keywords. The spiders then determine the ranking of the site on the results page based on the relevancy of the contents. In other words, the content must be relevant to what the search engines are looking for.
Aside from the algorithms used by search engines, another factor is your web design and the elements present on your home page. Search engines also look at the way you structure your home page and any links on it to analyze your site’s rank. Some search engines, such as Google, consider link popularity, meaning the number of times a link is clicked from a website. This tells them how well known your site is and helps improve your rankings.
One important aspect of getting your web design right is choosing relevant keywords that are closely related to your target market. Keywords are used by engines to filter out websites that are trying to rank high for obscure keywords. Choosing a popular keyword related to your market, as well as one that is only slightly competitive, will boost your website SEO and make your site more accessible to visitors.