What Search Engine Optimization Courses Is Best?

Search Engine Optimization courses and certification will probably come up on your horizon. In the world of internet marketing, you could literally learn anything you need in the comfort of your home. There are 1000s of SEO courses out there to you! Many of them offer a short certification after successfully completing the course.

However, which of course should you go with? How do you know which one will give you the best foundation for building your business? And where are some good online courses to start with for newbies or even advanced practitioners? To answer these questions, we need to break down SEO into its core components:

First, there are several different courses you might be interested in. Some SEO courses will teach you the “business-focused” basics of SEO. These include things like keyword research, link building, and so forth. However, there are also some courses that focus more on learning the practical skills of SEO. These include things like creating backlinks, improving onsite SEO performance, and so forth.

The “business-focused” SEO courses usually offer two types of lessons. The first one is about increasing your visibility by submitting articles to article directories, participating in forums, and so forth. The second one is more of a training session focused on real life marketing tactics. It might be about hiring a consultant, hiring an SEO company, or other similar tactics. The bottom line is that these courses teach you how to market your business.

The next segment of courses is more about the nuts and bolts of SEO. SEO is really about Search Engine Optimization, and not about creating fancy pages. For example, if you are an SEO beginner, you might not want to know how to create an Optimization Link Building (also known as a Link Profile) page. However, if you are an experienced SEO pro, then you may want to know how to optimize your website for the search engines. Basically, these two lessons combine to teach you a core set of knowledge. From there, you will be able to expand your knowledge with a combination of another SEO course or a simple study guide.

Last but certainly not least, there are a few different types of SEO certificates. The most common among them are the Inbound Marketing certifications. These courses teach you basic skills in the field of online advertising and marketing. There are also the Search Engine Optimization certifications which are a little more specialized. Generally speaking, though, these two certifications will give you the ability to be able to start your own business in the field of online marketing.