What is Technical SEO? Technical SEO (also known as search engine optimization) is the optimization process of a web page, including its Meta tags, keywords, design format, and content of a web page such as images. With technical SEO, you will help search engines easily access, index, crawls and interpret your site without problems. It is also known as meta-site optimization or backlink building service because it has nothing much to do with site promotion or with actual content of your site.
There are some ways in which you can make your site more accessible to search engines, so that they can easily locate and rank it. One way of achieving this is by making sure that your website has the right set of keywords. Keywords help search engine robots to crawl your site and make it easy for them to find and rank it. To help search engine robots to crawl your site, you need to create a site-map.
A site map is a graphical representation of your entire website based on the urls that are listed in it. Each page should have an internal link leading from it to the next level. There are different types of links, including one way links (which lead from a domain to a landing page), two way links (which direct from a domain to a hub page, where the top pages of a domain are listed), and three-way links (which link from a domain to a homepage, blog and/or archives page). A Technical SEO consultant can create a detailed site map for you according to your specific requirements. For example, you may need to add a keyword to each link, to specify the target domain and to indicate the level of keyword relevance for each link.
Once you have created a site map, it’s time to create a technical checklist to go along with it. It is best to keep the list simple and list the highest priority tasks in order of importance. This can be broken down into logical steps, then tasks that must be performed in order, and finally, what should be avoided at all costs. There are two types of checks that you should perform during a technical audit. The first type of check is to validate the current URL structure for your website using Google, and the second type of check is to validate the internal linking structure of the domain using a special tool provided by a technical SEO consultancy.
In order to optimize your site for Google, a Technical SEO consultant can perform an on-site optimization using a number of tools and on-page factors. On-site optimization has to do with building link popularity to your site from relevant sources. This can include directory submission, commenting systems on blogs and forums, guest posting, bookmarking and social bookmarking. The Technical SEO consultant can also perform off-site optimization, which involves optimizing your web pages such as meta tags, title tags, keywords and keyword density. Off-site optimization has a number of benefits. The first benefit is that it can save you a great deal of money, which is usually the case when you are working on-site optimization efforts, and second benefit is that it can provide a number of advantages, including improving your inbound links, improving your search engine rankings and increasing your page rank.
To help search engines index your site, your Technical SEO consultant can perform a complete URL audit, which includes a full analysis of the various links on your site and the exact URLs of each of those links. He or she will also examine the text of your Meta tags and any other references to external sites to determine if there are any conflicting elements. A Technical SEO consultant can also help you with an on-site competitive analysis to identify areas that are important to index, such as image maps, sitemaps, alternate image locations and the content of your Meta tags and other XML sitemap entries. Finally, when you need to optimize your website, a Technical SEO consultant can implement strategy for indexing and ranking in major search engines, as well as off-page strategies, such as directory submission and link building techniques.